For the fifth year, Magnum is opening a 'Design Your Own' pop-up store in London. Visitors choose their ice cream, the colour of the chocolate coating, whether it's single or double-dipped, drizzle it with a variety of flavoured sauces and choose a combination of toppings from a choice of at least 20, including Black Lava Sea Salt and Blackberry Crunch. The finishing touch is a classic 'M' coin. Don't forget to take a picture for instagram, and while you're snapping, take a few pictures of the shop interior: it has been designed by fashion guru Jeremy Scott, who is creative director of Moschino. The shop is adorned with his MagnumXMoschino bag collection.
This year, you can find the Magnum Pleasure Store at 21-23 Earlham Street, Seven Dials, Covent Garden. Make sure you check it out before it disappears on the 11th September.
Prices start at £5.50.
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